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Voice Search Predicted to Rise from 47% - 62%. It's estimated that Google searches in 2018 were 2 trillion, so combining these figures suggests over 250 billion voice searches were conducted last year. Estimating voice search was closer to 13% of Google’s total search volume and 20% of mobile search volume.

Voicebot.ai, Voice Assistant SEO Report For Brands, Voicebot.ai 

Google considers voice search an “eyes free technology” meaning you should be able to get the answer by hearing and you should have to look, tap, or click. Google released The Evaluation of Search Speech Guidelines. Google.

The number of voice results a shopper is given varies by the platform and whether or not there is a screen to deliver a visual experience to support the experience. Some smart speakers like the Alexa Dot or the Google Home Mini have no screen, so there is one voice answer. 

Voice Assistant SEO Report For Brands, Voicebot.ai 

84% of people trust online reviews more than those of their friends and family. For brands that rely on "word of mouth marketing", take heed that times are changin'.

Craig Bloem, 84 Percent of People Trust Online Reviews As Much As Friends. Here's How to Manage What They See, Inc. 

Providing the best responses to questions is more of a Google focus than any other platform. Google is hustling to get more accurate voice answers and has exponentially crushed Microsoft, Amazon, and Samsung on that front.

Rabbit and Pork (Agency in Europe), Voice Search Ranking Report, Roast

Although there are still many unanswered voice questions, this opportunity will not be an opportunity much longer.. In fact, in a comparison of voice questions and answers from July 2018 to January 2019, Google reduced unanswered questions by 21%. They are scrambling to get the best answers to deliver the best voice experience.

Rabbit and Pork (Agency in Europe), Voice Search Ranking Report, Roast

The typical voice user will make 3 attempts to get answers on voice before abandoning. Even with so many questions still unanswered, the value outweighs the frustrations. The good news is that most consumers expect some bumps in the road and are pretty forgiving and willing to try a couple more times for an answer.

Invoca, The Rise of Voice Report

Even if your brand starts to focus on voice today, SEO is still important to your online presence. Here are the most common voice question categories that people are asking their voice assistants about.

Consumer Question Categories on Smart Speakers. U.S. Smart Speaker Consumer Adoption Report 2019, Voicebot.ai