Discovered Book
Introduction Chapter Sources

According to ChiefMartech.com, there were over 7,000 software vendors with Marketing Technology or Software. The challenge of finding the best channel to leverage for marketing may be less challenging if you find the right technology to solve your marketing pains.

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ChiefMartech.com provides a list of the 7,040 software vendors that provide marketing software sorted by categories such as Advertising, Content, Social, or Data.

Google Sheets to download of the current Martech Companies

​According to Deloitte, 84% of shoppers will start the customer journey with an online search. When we begin to research something, we often start in the form of a question. Your shoppers may also mimic this behavior with their research beginning online with a question or intent.
Deloitte Digital Divide Report, 2016 

According to Deloitte, 84% of shoppers will start the customer journey with an online search. When we begin to research something, we often start in the form of a question. Your shoppers may also mimic this behavior with their research beginning online with a question or intent.

A Forrester Consulting, Thought Leadership Paper