Discovered Book
Improving Discovery with Search Chapter Sources

“The Creature from Jekyll Island: A Second Look at the Federal Reserve,” which talks about how the largest privately held banks and richest families from around the world (i.e., the Rockefellers, Rothschild, etc.) formed the Federal Reserve in the United States. It is some craziness.

G. Edward Griffin, The Creature from Jekyll Island: A Second Look at the Federal Reserve, Book

Less than .3% are getting Schema Markup Correct.

According to a SearchMetrics study done for Google that analyzed more than 500 million websites, almost 30% of the websites had some form of rich snippets (or content), but less than .3% were actually doing Schema right. Less than a ⅓ of 1%, not 3%. Of 500 million websites, less than 1.5 million sites were using Schema software properly.

SearchMetrics, Over a third of Google search results incorporate Rich Snippets supported by Schema

Google will tell you exactly what they want you to do in order for them to view your site as trustworthy and credible. This is known in the industry as your EAT Rating; Expertise, Authority, and Trust. Google’s Guidelines are in plain sight and easily accessible. These guidelines are updated as of May 16, 2019.

Google’s EAT Rating and General Guidelines, Google. 166 pages of pure Google Awesomeness. And, no, I am not kidding! It is awesome.

There are so many possibilities when it comes to Schema. If you are a brand that provides food, then a very common Schema type is recipes. Recipes appear as a visual preview of what the food looks like, the number of stars or rating, the number of people who have actually reviewed or rated the recipe, the minutes to prepare, and even the calories for the meal.

Enter your text herWhen users search for businesses on Google Search or Maps, Search results may display a prominent Knowledge Graph card with details about a business that matched the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. If you want to help users to make a reservation or place an order directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions. Google.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Users can see price, availability, and review ratings right on Search results. Google

A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings. Google.

Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps. You can add all types of events through markup — from performances by famous artists, to a neighborhood salsa class. Adding markup to your events makes it easier for users to discover and attend your event. Google.

Carousels typically appear only on mobile devices, and only for certain content types, as described below. If you use carousel markup for a content type not currently supported in carousel format, it is not an error; the information can still be displayed, but it not in a carousel. Google.

Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Google.

Various websites often recognize a place by publishing a theme-based list for that place, such as "Top 10 Chinese restaurants in NYC." The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go. Google.

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content. Google.

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users. Google.

Structured data tells Google about the type of content you're creating, so we can present it to users in an interactive way. A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. If you own an FAQ page, mark up your content with the FAQ Page schema type so we can present your content to users who search Google for that topic. Google.

Use HowTo structured data to explicitly tell Google that your content is a how-to. A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it's a good sign that HowTo structured data could benefit your content. How To structured data is appropriate when the how-to is the main focus of the page. Google.

Enter your text here...It is hard keeping up with all of the technologies out there to help your brand stand out online. We have tried a ton of products and solutions and we have curated our favorites into one place.

Google Search uses for your organization's logo in Search results and in the Knowledge Graph. The Social Profiles have been depreciated and Google is now pulling your social profiles from your website, so make sure they are accurate and visible.

We want to help the search engines understand our brand connections and relationships. Similar to the 6 degrees of Kevin Bacon. Who knew Kevin Bacon was connected to everyone in Hollywood. No one. Until someone built those connections for us.

Mark Robinson, Movie Morsel: Six Degrees of Kevin Bacon