Discovered Book
Improving Discovery with Search Chapter Sources

How to use this page:

1

Look for the footnote number in the book

2

Click the footnote number below

Find Sources on Google Assistant:

Open Discovered Book

Look for the footnote number in the book

Open Discovered Book

Say Talk to Discovered Book & say the phrase

Talk to Discovered Book Jekyll Island Craziness
Improving Discovery with Search

45. Jekyll Island Craziness

Talk to Discovered Book Jekyll Island Craziness

Tell Google Assistant - Talk to Discovered Book
Say Jekyll Island Craziness

“The Creature from Jekyll Island: A Second Look at the Federal Reserve,” which talks about how the largest privately held banks and richest families from around the world (i.e., the Rockefellers, Rothschild, etc.) formed the Federal Reserve in the United States. It is some craziness.

G. Edward Griffin, The Creature from Jekyll Island: A Second Look at the Federal Reserve, Book

Talk to Discovered Book Schema Research
Improving Discovery with Search

46. Schema Research

Talk to Discovered Book Schema Research

Tell Google Assistant - Talk to Discovered Book
Say Schema Research

Less than .3% are getting Schema Markup Correct.

According to a SearchMetrics study done for Google that analyzed more than 500 million websites, almost 30% of the websites had some form of rich snippets (or content), but less than .3% were actually doing Schema right. Less than a ⅓ of 1%, not 3%. Of 500 million websites, less than 1.5 million sites were using Schema software properly.

SearchMetrics, Over a third of Google search results incorporate Rich Snippets supported by Schema

Talk to Discovered Book Google EAT Guidelines
Improving Discovery with Search

47. Google's EAT Guidelines

Talk to Discovered Book Google EAT Guidelines

Tell Google Assistant - Talk to Discovered Book
Say EAT

Google will tell you exactly what they want you to do in order for them to view your site as trustworthy and credible. This is known in the industry as your EAT Rating; Expertise, Authority, and Trust. Google’s Guidelines are in plain sight and easily accessible. These guidelines are updated as of May 16, 2019.

Google’s EAT Rating and General Guidelines, Google. 166 pages of pure Google Awesomeness. And, no, I am not kidding! It is awesome.

Talk to Discovered Book Google Algorithms
Improving Discovery with Search

48. Google Algorithms

Talk to Discovered Book Google Algorithms

Tell Google Assistant - Talk to Discovered Book
Say Google Algorithms

How Google ranks is not the mystery everyone claims it is. It’s way too long to read (166 pages) but if you want to learn more about it, Google explains it more simply on their site.

Simplified Explanation of Google's Search Algorithms. Google, How Search algorithms work

Talk to Discovered Book Ad Blockers
Improving Discovery with Search

49. Ad Blockers

Talk to Discovered Book Ad Blockers

Tell Google Assistant - Talk to Discovered Book
Say Ad Blockers

Forty percent of consumers have an ad blocker on their desktop and 15% have them on mobile. This number doubled in 2018.

Greg Sterling, Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile, MarketingLand

Talk to Discovered Book Schema Example

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Improving Discovery with Search

50. Schema

Talk to Discovered Book Schema Example

Tell Google Assistant - Talk to Discovered Book
Say Schema

Schema is the encyclopedia, the dictionary, the map, and the GPS. It’s the navigator of everything. Each spoke is a page, an image, a video, a channel, a recipe, a review, platform, or an influencer. Each spoke is primed to be discovered for the question or the intent your shopper is trying to fulfill.

Talk to Discovered Book Easy Creamy Herb Chicken

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Improving Discovery with Search

51. Easy Creamy Herb Chicken

Talk to Discovered Book Easy Creamy Herb Chicken

Tell Google Assistant - Talk to Discovered Book
Say Easy Creamy Herb Chicken

There are so many possibilities when it comes to Schema. If you are a brand that provides food, then a very common Schema type is recipes. Recipes appear as a visual preview of what the food looks like, the number of stars or rating, the number of people who have actually reviewed or rated the recipe, the minutes to prepare, and even the calories for the meal.

Talk to  Discovered Book Schema Results
Improving Discovery with Search

52. Schema Results

Talk to Discovered Book Schema Results

Tell Google Assistant - Talk to Discovered Book
Say Schema Results

Visit Google’s Developer site to see several examples of the various ways Schema appears in search results.

Talk to Discovered Book Schema Types

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Improving Discovery with Search

53. Schema Types

Talk to Discovered Book Schema Types

Tell Google Assistant - Talk to Discovered Book
Say Schema Types

You have totally seen Schema before, you probably just never realized it had a name. Don’t worry, you're not alone. If everyone knew about Schema, it wouldn't be your unfair advantage.

Talk to Discovered Book Schema Local Business

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Improving Discovery with Search

54. Local Business

Talk to Discovered Book Schema Local Business

Tell Google Assistant -Talk to Discovered Book
Say Local Business

Enter your text herWhen users search for businesses on Google Search or Maps, Search results may display a prominent Knowledge Graph card with details about a business that matched the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. If you want to help users to make a reservation or place an order directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions. Google.

Talk to Discovered Book Schema Product Images

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Improving Discovery with Search

55. Product Images

Talk to Discovered Book Schema Product Images

Tell Google Assistant - Talk to Discovered Book
Say Product Images

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Users can see price, availability, and review ratings right on Search results. Google

Talk to Discovered Book Reviews Schema

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56. Reviews

Talk to Discovered Book Reviews Schema

Tell Google Assistant - Talk to Discovered Book
Say Reviews

A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings. Google.

Talk to Discovered Book Events

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Improving Discovery with Search

57. Events

Talk to Discovered Book Events

Tell Google Assistant - Talk to Discovered Book
Say Events

Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps. You can add all types of events through markup — from performances by famous artists, to a neighborhood salsa class. Adding markup to your events makes it easier for users to discover and attend your event. Google.

Talk to Discovered Book Carousels

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Improving Discovery with Search

58. Carousels

Talk to Discovered Book Carousels

Tell Google Assistant - Talk to Discovered Book
Say Carousels

Carousels typically appear only on mobile devices, and only for certain content types, as described below. If you use carousel markup for a content type not currently supported in carousel format, it is not an error; the information can still be displayed, but it not in a carousel. Google.

Talk to Discovered Book Recipes

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Improving Discovery with Search

59. Recipes

Talk to Discovered Book Recipes

Tell Google Assistant - Talk to Discovered Book
Say Recipes

Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Google.

Talk to Discovered Book Top Places List Schema

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Improving Discovery with Search

60. Top Places

Talk to Discovered Book Top Places List Schema

Tell Google Assistant - Talk to Discovered Book
Say Top Places

Various websites often recognize a place by publishing a theme-based list for that place, such as "Top 10 Chinese restaurants in NYC." The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go. Google.

Talk to Discovered Book Videos Schema

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Improving Discovery with Search

61. Videos

Talk to Discovered Book Videos Schema

Tell Google Assistant - Talk to Discovered Book
Say Videos

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content. Google.

Talk to Discovered Book How To's Schema Voice Action

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Improving Discovery with Search

64. How To's

Talk to Discovered Book How To's Schema Voice Action

Tell Google Assistant - Talk to Discovered Book
Say How To's

Use HowTo structured data to explicitly tell Google that your content is a how-to. A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it's a good sign that HowTo structured data could benefit your content. How To structured data is appropriate when the how-to is the main focus of the page. Google.

Talk to Discovered Book Schema & Voice Resources
Improving Discovery with Search

65. Schema & Voice Resources

Talk to Discovered Book Schema & Voice Resources

Tell Google Assistant - Talk to Discovered Book
Say Schema Resources

Enter your text here...It is hard keeping up with all of the technologies out there to help your brand stand out online. We have tried a ton of products and solutions and we have curated our favorites into one place.

Talk to Discovered Book Logos and Social Schema

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Improving Discovery with Search

66. Logos and Social

Talk to Discovered Book Logos and Social Schema

Tell Google Assistant - Talk to Discovered Book
Say Logos and Social

Google Search uses for your organization's logo in Search results and in the Knowledge Graph. The Social Profiles have been depreciated and Google is now pulling your social profiles from your website, so make sure they are accurate and visible.

Talk to Discovered Book Knowledge Panel

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Improving Discovery with Search

67. Knowledge Panel

Talk to Discovered Book Knowledge Panel

Tell Google Assistant - Talk to Discovered Book
Say Knowledge Panel

Knowledge Panels are SUPER DUPER powerful for online and voice search. AKA Knowledge Panel, Knowledge Graph, Knowledge Vault. The knowledge graph is something people are more aware of. It is crowdsourced - Google's getting data from Wikidata, Freebase... So that's what the knowledge graph is, getting information from structured, curated sources. It is Google knowledge about the topic, brand, or person to the best of its ability. It is incredibly important and worth reading more about.

Talk to Discovered Book Linked Open Data

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Improving Discovery with Search

68. Linked Open Data

Talk to Discovered Book Linked Open Data

Tell Google Assistant - Talk to Discovered Book
Say Linked Open Data

Google started to build its Knowledge Graph back in 2012, and now your brand can contribute data to your Knowledge Graph, and enable search engines to access them in a format called Linked Open Data. Creating the web of connections for the discovery engines with Linked Open Data, Live on LODLive

Talk to Discovered Book Kevin Bacon

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Improving Discovery with Search

69. Kevin Bacon

Talk to Discovered Book Kevin Bacon

Tell Google Assistant - Talk to Discovered Book
Say Kevin Bacon

We want to help the search engines understand our brand connections and relationships. Similar to the 6 degrees of Kevin Bacon. Who knew Kevin Bacon was connected to everyone in Hollywood. No one. Until someone built those connections for us.

Mark Robinson, Movie Morsel: Six Degrees of Kevin Bacon

Talk to Discovered Book The Linked Open Data Cloud LOD Cloud

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Improving Discovery with Search

70. LOD Cloud

Talk to Discovered Book The Linked Open Data Cloud LOD Cloud

Tell Google Assistant - Talk to Discovered Book
Say LOD Cloud

Linked Open Data enables search engines to see your graph and extract relevant information from it to show it to users on the search results pages.
From these data points, we are helping the search engines build connections and relationships. Check out this built out Linked Open Data Cloud to see how many things are interconnected in an interactive experience. The Linked Open Data Cloud from lod-cloud.net.

Talk to Discovered Book WordLift
Improving Discovery with Search

71. WordLift

Talk to Discovered Book WordLift

Tell Google Assistant - Talk to Discovered Book
Say WordLift

The WordLift team is amazing to work with and based on what is in the product roadmap, they are primed to lead SEO automation in the semantic and voice search realm. WordLift fits all sizes of brands, from Wordpress sites to large enterprise 20,000 pages sites. We use WordLift for our client sites and you can use this link for a 10% coupon code.

Talk to Discovered Book WordLift Guide
Improving Discovery with Search

72. WordLift Guide

Talk to Discovered Book WordLift Guide

Tell Google Assistant - Talk to Discovered Book
Say WordLift Guide

If you want to read WordLift’s Semantic SEO Guide to learn about how to integrate semantic meaning into your SEO Strategy. This guide goes deeper into understanding linked data and the semantic connections that are important for your SEO strategy.

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