Discovered Book
Improving Discovery with Search Chapter Sources
How to use this page:
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Find Sources on Google Assistant:
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Preface Chapter Sources:
Jekyll Island Craziness
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Say Jekyll Island Craziness
“The Creature from Jekyll Island: A Second Look at the Federal Reserve,” which talks about how the largest privately held banks and richest families from around the world (i.e., the Rockefellers, Rothschild, etc.) formed the Federal Reserve in the United States. It is some craziness.
G. Edward Griffin, The Creature from Jekyll Island: A Second Look at the Federal Reserve, Book
Schema Research
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Say Schema Research
Less than .3% are getting Schema Markup Correct.
According to a SearchMetrics study done for Google that analyzed more than 500 million websites, almost 30% of the websites had some form of rich snippets (or content), but less than .3% were actually doing Schema right. Less than a ⅓ of 1%, not 3%. Of 500 million websites, less than 1.5 million sites were using Schema software properly.
SearchMetrics, Over a third of Google search results incorporate Rich Snippets supported by Schema
Google's EAT Guidelines
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Say EAT
Google will tell you exactly what they want you to do in order for them to view your site as trustworthy and credible. This is known in the industry as your EAT Rating; Expertise, Authority, and Trust. Google’s Guidelines are in plain sight and easily accessible. These guidelines are updated as of May 16, 2019.
Google’s EAT Rating and General Guidelines, Google. 166 pages of pure Google Awesomeness. And, no, I am not kidding! It is awesome.
Google Algorithms
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Say Google Algorithms
How Google ranks is not the mystery everyone claims it is. It’s way too long to read (166 pages) but if you want to learn more about it, Google explains it more simply on their site.
Simplified Explanation of Google's Search Algorithms. Google, How Search algorithms work
Ad Blockers
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Say Ad Blockers
Forty percent of consumers have an ad blocker on their desktop and 15% have them on mobile. This number doubled in 2018.
Greg Sterling, Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile, MarketingLand
Schema
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Say Schema
Schema is the encyclopedia, the dictionary, the map, and the GPS. It’s the navigator of everything. Each spoke is a page, an image, a video, a channel, a recipe, a review, platform, or an influencer. Each spoke is primed to be discovered for the question or the intent your shopper is trying to fulfill.
Easy Creamy Herb Chicken
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Say Easy Creamy Herb Chicken
There are so many possibilities when it comes to Schema. If you are a brand that provides food, then a very common Schema type is recipes. Recipes appear as a visual preview of what the food looks like, the number of stars or rating, the number of people who have actually reviewed or rated the recipe, the minutes to prepare, and even the calories for the meal.
Schema Results
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Say Schema Results
Visit Google’s Developer site to see several examples of the various ways Schema appears in search results.
Schema Types
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Say Schema Types
You have totally seen Schema before, you probably just never realized it had a name. Don’t worry, you're not alone. If everyone knew about Schema, it wouldn't be your unfair advantage.
Local Business
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Say Local Business
Enter your text herWhen users search for businesses on Google Search or Maps, Search results may display a prominent Knowledge Graph card with details about a business that matched the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. If you want to help users to make a reservation or place an order directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions. Google.
Product Images
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Say Product Images
Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Users can see price, availability, and review ratings right on Search results. Google
Reviews
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Say Reviews
A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings. Google.
Events
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Say Events
Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps. You can add all types of events through markup — from performances by famous artists, to a neighborhood salsa class. Adding markup to your events makes it easier for users to discover and attend your event. Google.
Carousels
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Say Carousels
Carousels typically appear only on mobile devices, and only for certain content types, as described below. If you use carousel markup for a content type not currently supported in carousel format, it is not an error; the information can still be displayed, but it not in a carousel. Google.
Recipes
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Say Recipes
Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Google.
Top Places
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Say Top Places
Various websites often recognize a place by publishing a theme-based list for that place, such as "Top 10 Chinese restaurants in NYC." The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go. Google.
Videos
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Say Videos
Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content. Google.
FAQs Online Search
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Say FAQs Online Search
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users. Google.
FAQs Voice Search
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Say FAQs Voice Search
Structured data tells Google about the type of content you're creating, so we can present it to users in an interactive way. A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. If you own an FAQ page, mark up your content with the FAQ Page schema type so we can present your content to users who search Google for that topic. Google.
How To's
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Say How To's
Use HowTo structured data to explicitly tell Google that your content is a how-to. A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it's a good sign that HowTo structured data could benefit your content. How To structured data is appropriate when the how-to is the main focus of the page. Google.
Schema & Voice Resources
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Say Schema Resources
Enter your text here...It is hard keeping up with all of the technologies out there to help your brand stand out online. We have tried a ton of products and solutions and we have curated our favorites into one place.
Logos and Social
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Say Logos and Social
Google Search uses for your organization's logo in Search results and in the Knowledge Graph. The Social Profiles have been depreciated and Google is now pulling your social profiles from your website, so make sure they are accurate and visible.
Knowledge Panel
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Say Knowledge Panel
Knowledge Panels are SUPER DUPER powerful for online and voice search. AKA Knowledge Panel, Knowledge Graph, Knowledge Vault. The knowledge graph is something people are more aware of. It is crowdsourced - Google's getting data from Wikidata, Freebase... So that's what the knowledge graph is, getting information from structured, curated sources. It is Google knowledge about the topic, brand, or person to the best of its ability. It is incredibly important and worth reading more about.
Linked Open Data
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Say Linked Open Data
Google started to build its Knowledge Graph back in 2012, and now your brand can contribute data to your Knowledge Graph, and enable search engines to access them in a format called Linked Open Data. Creating the web of connections for the discovery engines with Linked Open Data, Live on LODLive
Kevin Bacon
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Say Kevin Bacon
We want to help the search engines understand our brand connections and relationships. Similar to the 6 degrees of Kevin Bacon. Who knew Kevin Bacon was connected to everyone in Hollywood. No one. Until someone built those connections for us.
Mark Robinson, Movie Morsel: Six Degrees of Kevin Bacon
LOD Cloud
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Say LOD Cloud
Linked Open Data enables search engines to see your graph and extract relevant information from it to show it to users on the search results pages.
From these data points, we are helping the search engines build connections and relationships. Check out this built out Linked Open Data Cloud to see how many things are interconnected in an interactive experience. The Linked Open Data Cloud from lod-cloud.net.
WordLift
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Say WordLift
The WordLift team is amazing to work with and based on what is in the product roadmap, they are primed to lead SEO automation in the semantic and voice search realm. WordLift fits all sizes of brands, from Wordpress sites to large enterprise 20,000 pages sites. We use WordLift for our client sites and you can use this link for a 10% coupon code.
WordLift Guide
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Say WordLift Guide
If you want to read WordLift’s Semantic SEO Guide to learn about how to integrate semantic meaning into your SEO Strategy. This guide goes deeper into understanding linked data and the semantic connections that are important for your SEO strategy.
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