Discovered Book
Voice Use Cases Chapter Sources

How to use this page:

1

Look for the footnote number in the book

2

Click the footnote number below

Find Sources on Google Assistant:

Talk to Discovered Book Voice Commerce

Look for the footnote number in the book

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Talk to Discovered Book ​​Experience is Everything
Voice Use Cases

155.  Experience is Everything

Talk to Discovered Book ​​Experience is Everything

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Say Experience is Everything

Shoppers are relentless when we have a bad experience. One in three people will walk away from a brand if they have a bad experience. 

PwC, Experience is everything: Here’s how to get it right

Talk to Discovered Book ​​Say Positive Voice Experiences
Voice Use Cases

156. Positive Voice Experiences

Talk to Discovered Book ​​Say Positive Voice Experiences

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Say Positive Voice Experiences

A positive shopping experience can mean deeper loyalty, greater trust, and more money spent. On average, 80% of consumers who have shopped using their voice assistant are satisfied and the stats prove why this should matter to your brand too.

PwC, Prepare for the Voice Revolution.

Talk to Discovered Book Lack of Voice Trust
Voice Use Cases

157.  Lack of Voice Trust

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Say Lack of Voice Trust

Lack of trust on voice is still palpable. One out of every four consumers would not consider shopping through their voice assistant now or in the future.

PwC, Prepare for the Voice Revolution.

Talk to Discovered Book Like about Voice Experiences

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Voice Use Cases

158. Like about Voice Experiences - Smartphones

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Say Like about Voice Experiences

When building voice experiences for smartphones, keep it top of mind how important hands free and great conversational design is to the shopper. The top four responses require the experience to be completely hands free.


Qualities people look for in a voice experience  on Smartphones. Voicebot.ai - Smart Speaker Consumer Adoption Report 2019 

Talk to Discovered Book Quality Voice Experiences

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Voice Use Cases

159. Quality Voice Experiences - Smart Speakers

Talk to Discovered Book Quality Voice Experiences

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Say Quality Voice Experiences

Can you design one great experience that will satisfy everyone? You should try. You may not get them all the first round but that’s to be expected. Choose the primary experiential, emotional, or conversational goal and build that utility the best you can.


Qualities people look for in a voice experience on Smart Speakers. Voicebot.ai - Voice Assistant Consumer Adoption Report 2018

Talk to Discovered Book ​​Why Use Voice More

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Voice Use Cases

160. Why Use Voice More

Talk to Discovered Book ​​Why Use Voice More

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Say Why Use Voice More

Since voice is a new behavior, we are still figuring out how to make it viral and referable. Think of ways that we can make it easier to share for our friends to discover? Use and adoption will continue to climb as we build amazing voice experiences.

Voicebot.ai - Voice Assistant Consumer Adoption Report 2018, 

Talk to Discovered Book Nike Voice UX

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Voice Use Cases

161. Nike Voice UX

Talk to Discovered Book Nike Voice UX

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Say Nike Voice UX

Since voice is a new behavior, we are still figuring out how to make it viral and referable. Think of ways that we can make it easier to share for our friends to discover? Use and adoption will continue to climb as we build amazing voice experiences.

Nike Voice User Experience created by RAIN. Agency. Google Action Skill, RAIN Agency

Talk to Discovered Book ​​Voice Uses by Age

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Voice Use Cases

162. Voice Uses by Age

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Say Voice Uses by Age

You can create a voice experience for people that are 3 to 93. Your vision of what voice can do may be possible as long as you are mindful of the skill level, expectation, and capacity of having a conversation (ie toddlers learning to speak and may not know how to answer questions).

Talk to Discovered Book Smart Speaker Demographics

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Voice Use Cases

163. Smart Speaker Demographics

Talk to Discovered Book Smart Speaker Demographics

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Say Smart Speaker Demographics

Even though adoption is driven by the younger demographics, the frequency and usage is higher among the older demographics. Don’t dismiss any particular age group on voice. They are all there!

Giselle Abramovich, Study Finds Consumers Are Embracing Voice Services. Here’s How, CMO.com, Adobe

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