Discovered Book
Voice Use Cases Chapter Sources

Shoppers are relentless when we have a bad experience. One in three people will walk away from a brand if they have a bad experience. 

PwC, Experience is everything: Here’s how to get it right

A positive shopping experience can mean deeper loyalty, greater trust, and more money spent. On average, 80% of consumers who have shopped using their voice assistant are satisfied and the stats prove why this should matter to your brand too.

PwC, Prepare for the Voice Revolution.

Lack of trust on voice is still palpable. One out of every four consumers would not consider shopping through their voice assistant now or in the future.

PwC, Prepare for the Voice Revolution.

Can you design one great experience that will satisfy everyone? You should try. You may not get them all the first round but that’s to be expected. Choose the primary experiential, emotional, or conversational goal and build that utility the best you can.

Qualities people look for in a voice experience on Smart Speakers. Voicebot.ai - Voice Assistant Consumer Adoption Report 2018

Since voice is a new behavior, we are still figuring out how to make it viral and referable. Think of ways that we can make it easier to share for our friends to discover? Use and adoption will continue to climb as we build amazing voice experiences.

Voicebot.ai - Voice Assistant Consumer Adoption Report 2018, 

You can create a voice experience for people that are 3 to 93. Your vision of what voice can do may be possible as long as you are mindful of the skill level, expectation, and capacity of having a conversation (ie toddlers learning to speak and may not know how to answer questions).

Even though adoption is driven by the younger demographics, the frequency and usage is higher among the older demographics. Don’t dismiss any particular age group on voice. They are all there!

Giselle Abramovich, Study Finds Consumers Are Embracing Voice Services. Here’s How, CMO.com, Adobe