Discovered Book
Voice Strategy Chapter Sources
How to use this page:
Look for the footnote number in the book
Click the footnote number below
Find Sources on Google Assistant:
Look for the footnote number in the book
Say Talk to Discovered Book & say the phrase
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Top Voice Objectives
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Say Top Voice Objectives
Voice should be treated as a crawl, walk, run approach. Enable customer purchases and enable repeat purchases and renewals is running before you learn to crawl and walk.
Heidi Besik, 91% of Brands are Investing in Voice: How to Make it Work, Adobe,
Sprint Book
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Say Sprint Book
Design sprints are a great way to rapidly ideate, prototype, and validate voice use cases. Design for voice is much different than interface design or designing for screens. Keep that in mind and look to resources on your preferred voice platform (ie Amazon or Google).
I would recommend picking up the book Sprint, How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. I love this approach when testing and validating ideas rapidly.
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Consumer Voice Reviews
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Say Consumer Voice Reviews
Do you know what people do leave reviews (and some really long reviews) about? Bad voice experiences. I know, it’s our world. Most people have good intentions when leaving reviews, even poor ones, to save someone else from the hassle they personally experienced.
Voicebot.ai - Smart Speaker Consumer Adoption Report 2019
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Voice Discoverability
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Say Voice Discoverability
Voice is much like other channels and discoverability is no different. Let’s just assume that shoppers are not searching for a voice experience that can improve their lives. You have to be found.
Voicebot.ai - Smart Speaker Consumer Adoption Report 2019
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Voice Search Results
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Say Voice Search Results
An incredible agency Rabbit and Pork, which is a subsidiary of Roast out of the United Kingdom has the most advanced understanding of how voice search happens on Google.
By the Geniuses at Rabbit and Pork (Agency in Europe), Voice Search Ranking Report, Roast
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Google Product Inventory Feed
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Say Google Product Inventory Feed
One potential way to stand out on Google Voice search. If you carry inventory, make sure to include and update your Google Product Inventory Feed.
Setup a Local Products Inventory feed so Google can easily find your inventory and direct people to it. This is key to getting ranked locally, which is major for “Where to Purchase” queries.
Amazon's Choice
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Say Amazon's Choice
If you sell products on Amazon, HUSTLE HARD to get your product listed as Amazon's Choice. It is one way we have seen work to get found on Alexa for questions and answers. It's hard to find a surefire way to accomplish this but start to try different things asap!
Assistant Pro Rocks
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Say Assistant Pro Rocks
Check out my friend, Jennifer Lopez's company that helps families get their time back by providing done for you household services which are the tasks that no one wants to do, like grocery shopping, meal prep, home organization, and laundry. Her company is called Assistant Pro.
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