Discovered Book
Voice Strategy Chapter Sources

How to use this page:

1

Look for the footnote number in the book

2

Click the footnote number below

Find Sources on Google Assistant:

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Voice Strategy

170.  Top Voice Objectives

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Voice should be treated as a crawl, walk, run approach. Enable customer purchases and enable repeat purchases and renewals is running before you learn to crawl and walk.

Heidi Besik, 91% of Brands are Investing in Voice: How to Make it Work, Adobe, 

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Voice Strategy

171. Sprint Book

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Design sprints are a great way to rapidly ideate, prototype, and validate voice use cases.  Design for voice is much different than interface design or designing for screens. Keep that in mind and look to resources on your preferred voice platform (ie Amazon or Google). 


I would recommend picking up the book Sprint, How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. I love this approach when testing and validating ideas rapidly.

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Voice Strategy

172.  Consumer Voice Reviews

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Do you know what people do leave reviews (and some really long reviews) about? Bad voice experiences. I know, it’s our world. Most people have good intentions when leaving reviews, even poor ones, to save someone else from the hassle they personally experienced.

Voicebot.ai - Smart Speaker Consumer Adoption Report 2019

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Voice Strategy

173. Voice Discoverability

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Voice is much like other channels and discoverability is no different. Let’s just assume that shoppers are not searching for a voice experience that can improve their lives. You have to be found.

Voicebot.ai - Smart Speaker Consumer Adoption Report 2019

Talk to Discovered Book Voice Search Results

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Voice Strategy

174. Voice Search Results

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An incredible agency Rabbit and Pork, which is a subsidiary of Roast out of the United Kingdom has the most advanced understanding of how voice search happens on Google.


By the Geniuses at Rabbit and Pork (Agency in Europe), Voice Search Ranking Report, Roast


Table 1 from the book is shown here. Click to see more details. Subsequent tables are below.

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Talk to Discovered Book Assistant Pro Rocks
Voice Strategy

177. Assistant Pro Rocks

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Check out my friend, Jennifer Lopez's company that helps families get their time back by providing done for you household services which are the tasks that no one wants to do, like grocery shopping, meal prep, home organization, and laundry. Her company is called Assistant Pro.

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