Discovered Book
Voice Commerce Chapter Sources
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Voice Commerce Chapter Sources:
Alexa Shopping Triples
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Say Alexa Shopping Triples
Not only do we know that Amazon holiday season Q4 2018 voice shopping tripled but each year the number of smart speakers being sold increases tremendously adding more active voice devices to the voice channel.
Amazon Shopping Tripled Q4 2018. "Robert Williams, Alexa-powered shopping triples during holiday season, Mobile Marketer
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Voice Commerce is Popular
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Voice Commerce (vComm) is your brand’s ability to sell on voice. The potential commerce opportunity for brands can be massive. The majority of voice predictions that have been made in the past have been blown out of the water. Latest predictions range from $45-$80 billion in the next couple of years.
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What Consumers Buy
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Shoppers are buying on voice with the most popular categories being: everyday household items, apparel, music and movies and games.
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Voice Shopping Orders
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Say Voice Shopping Orders
Shoppers are ordering something new and reordering previously purchased items. It doesn't matter what you sell or what the age of your demographic is, they are all buying on voice.
Voice Shopping Consumer Adoption Report, Voicebot.ai
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Voice Order Amount
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The average voice order size ranges from $20-50 to over $200 per order. Each price range has a pretty good amount of purchases.
Voicebot.ai, Voice Assistant Consumer Adoption Report 2018
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What Consumers Like About Voice Shopping
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Say I like it alot!
When asked what consumers like about voice shopping, being hands free ranked #1 with 27% and being able to multitask was a near 2nd with 20%. Voicebot.ai - Voice Assistant Consumer Adoption Report 2018
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What Consumers Do NOT Like About Voice Shopping
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Say I don't like it!
When asked what consumers do NOT like about voice shopping, the top response was "I'm not comfortable shopping by voice" with 31.7% and in second place was "I don't trust smart speakers with payment information".
Voice Shopping Consumer Adoption Report, Voicebot.ai
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Voice Shopper interaction
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Say Shoppers Want in Store
People want to get information from brands. People are willing to hear an ad on voice IF they have choices and they are highly relevant.
The Rise of Voice Report, Invoca
Millennials AI
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72% of Millennials believe that brands can use technology, like AI to accurately predict what they will want to buy. Consumers are becoming more aware of AI and becoming more comfortable with the idea.
Lucie Green, "Frontier(less) Retail," Slideshare Summary or Purchase the Full Report
Emotions Win
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Emotions Wins: What Customers Expect in the Age of AI. This report is focused on the data around the emotions, psychology and beliefs from Millennials to Boomers.
Adobe/Invoca Study, Emotions Win: What Customers Expect in the Age of AI
Impact of AI
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To read a bit deeper on using AI for to maximize your visibility with your ads, increase your Return on Ad Spend (ROAS) and to reduce ad fraud. Check out
Juniper Research, The Impact of AI for Digital Advertisers. Free White paper, click the button below. You can also order the full (paid) research.
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