Discovered Book
Assisted Search Chapter Sources

How to use this page:

1

Look for the footnote number in the book

2

Click the footnote number below

Find Sources on Google Assistant:

Talk to Discovered Book

Look for the footnote number in the book

Talk to Discovered Book

Say Talk to Discovered Book & say the phrase

Talk to Discovered Book Path to Purchase

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Assisted Search

75. Path to Purchase

Talk to Discovered Book Path to Purchase

Tell Google Assistant - Talk to Discovered Book
Say Path to Purchase

Shoppers are research obsessed. We all can spend hours, days, or months researching a topic until we satisfy our research curiosity. The customer journey is not linear. Here are a few key moments that are important for you to understand during the journey for the consumer.

Talk to Discovered Book Shopper Customer Experiences
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76. Shopper Customer Experiences

Talk to Discovered Book Shopper Customer Experiences

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Say Shopper Customer Experiences

We mustn't forget that consumers are research obsessed. Check out Google’s site to see the super cool interactive shopper journeys from products with 100 to 500 touchpoints.

Talk to Discovered Book Customer Experience Adobe

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77. Customer Experience Adobe

Talk to Discovered Book Customer Experience Adobe

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Say Customer Experience Adobe

Adobe surveyed 1,500 consumers about their brand experience here are some of the common themes they uncovered such as know me and respect me and try to delight me at every turn.

Consumer Experience Expectations. Adobe Consumer Expectations Survey, Helping businesses measure experience. Consumer experience expectations scores and insights. 

Talk to Discovered Book Visually Impaired
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78. Visually Impaired

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Say Visually Impaired

Voice is a great channel to remove visual accessibility challenges that exist with visual design but it doesn't mean that you shouldn't pay attention to providing a better online experience for your shoppers. Accessibility is often something many brands fail to consider but I urge you to take a look at it for the sake of millions of underserved people.

US. National Federation of the Blind, Blindness Statistics

Talk to Discovered Book Inside the Box
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79. Inside the Box

Talk to Discovered Book Inside the Box

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Say Inside the Box

My dear friend Greg A. Sausaman has decades of pairing complementary brands together. Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner. In "Inside the Box: The Power of Complementary Branding", Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.

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