Discovered Book
Assisted Search Chapter Sources

Shoppers are research obsessed. We all can spend hours, days, or months researching a topic until we satisfy our research curiosity. The customer journey is not linear. Here are a few key moments that are important for you to understand during the journey for the consumer.

We mustn't forget that consumers are research obsessed. Check out Google’s site to see the super cool interactive shopper journeys from products with 100 to 500 touchpoints.

Adobe surveyed 1,500 consumers about their brand experience here are some of the common themes they uncovered such as know me and respect me and try to delight me at every turn.

Consumer Experience Expectations. Adobe Consumer Expectations Survey, Helping businesses measure experience. Consumer experience expectations scores and insights. 

Voice is a great channel to remove visual accessibility challenges that exist with visual design but it doesn't mean that you shouldn't pay attention to providing a better online experience for your shoppers. Accessibility is often something many brands fail to consider but I urge you to take a look at it for the sake of millions of underserved people.

US. National Federation of the Blind, Blindness Statistics

My dear friend Greg A. Sausaman has decades of pairing complementary brands together. Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner. In "Inside the Box: The Power of Complementary Branding", Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.