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Path to Purchase
Shoppers are research obsessed. We all can spend hours, days, or months researching a topic until we satisfy our research curiosity. The customer journey is not linear. Here are a few key moments that are important for you to understand during the journey for the consumer.
Customer Experience Adobe
Adobe surveyed 1,500 consumers about their brand experience here are some of the common themes they uncovered such as know me and respect me and try to delight me at every turn.
Consumer Experience Expectations. Adobe Consumer Expectations Survey, Helping businesses measure experience. Consumer experience expectations scores and insights.
Visually Impaired
Voice is a great channel to remove visual accessibility challenges that exist with visual design but it doesn't mean that you shouldn't pay attention to providing a better online experience for your shoppers. Accessibility is often something many brands fail to consider but I urge you to take a look at it for the sake of millions of underserved people.
US. National Federation of the Blind, Blindness Statistics
Inside the Box
My dear friend Greg A. Sausaman has decades of pairing complementary brands together. Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner. In "Inside the Box: The Power of Complementary Branding", Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.
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