Discovered Book
Preface Chapter Sources

How to use this page:

1

Look for the footnote number in the book

2

Click the footnote number below

Find Sources on Google Assistant:

Look for the footnote number in the book

Say Talk to Discovered Book & say the phrase

Open Discovered Book Topher Morrison
Preface

6. Topher Morrison

Open Discovered Book Topher Morrison

Tell Google Assistant - Talk to Discovered Book
Say Topher Morrison

Finding business mentors and strategists are key to growing professionally and personally. Meet Bethanie's business mentor and advisor Topher Morrison. He is author, public speaker, and mayoral candidate that is focused on solving big problems for cities. Love, love, love him!

Open Discovered Book KPI
Preface

7. KPI - Key Person of Influence Book

Open Discovered Book KPI

Tell Google Assistant - Talk to Discovered Book
Say KPI

This is a great book for any business owner or brand that is struggling to have influence. Check out Become a Key Person of Influence: The Five-Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry” by Daniel Priestley with Foreword by Topher Morrison

Open Discovered Book 80 Billion in voice sales by 2023
Preface

8. $80 Billion (Juniper Report)

Open Discovered Book 80 Billion in voice sales by 2023

Tell Google Assistant - Talk to Discovered Book
Say $80 Billion

According to Juniper Research, digital voice assistants are expected to triple. You can see more details about the data in the free whitepaper, which is really just a summary of the paid reports. 

Open Discovered Book 1 Billion Active Voice Assistants

Click to enlarge

Preface

9. 1 Billion Active Voice Assistants

Open Discovered Book 1 Billion Active Voice Assistants

Tell Google Assistant - Talk to Discovered Book
Say 1 Billion

According to Google, Apple, and Amazon there are billions of digital voice assistants in use today. Because Google owns the Android platform, they have the largest market advantage with digital voice assistants on over 2 Billions Android devices. Google estimates, as of January 2019, there are over 1 Billion active Google voice assistants. Apple is second with 500 Million active. Microsoft estimates 400 million, and Amazon offers Alexa on over 100 Million devices.

Open Discovered Book 17 Million Lost due to lack of voice search visibility

Click to enlarge

Preface

10. $17 Million Lost (due to lack of voice visibility)

Open Discovered Book 17 Million Lost due to lack of voice search visibility

Tell Google Assistant - Talk to Discovered Book
Say $17 Million Lost

New York Times Best-selling Publisher Score Publishing states they will lose $17 Million in the first few months of 2019 due to poor visibility on voice search. Of the 5 platforms, Google Assistant, Apple Siri, Amazon Alexa, Samsung Bixby, and Microsoft Cortana, only Google provided the correct voice response over 72% of the time. The other 4 platforms delivered dismal performance on voice search when looking for the book title or author by name. Which still supports my prediction that Google will own the voice search and discoverability market.

Open Discovered Book Voice Responses

Click to enlarge

Preface

11. Voice Responses

Open Discovered Book Voice Responses

Tell Google Assistant - Talk to Discovered Book
Say Voice Responses

When asked about brands on voice, Wiki wins on all platforms for the answer. In Voicebot.ai’s Voice Assistant SEO Report for Brands, the results of an extensive study show that branded and category queries often result in an error or no response on Alexa, Apple, and Samsung. Google is leading the way with the correct information on voice searches.Voicebot.ai, Voice Assistant SEO Report For Brands

Open Discovered Book Third Party Responses

Click to enlarge

Preface

12. Third Party Responses

Open Discovered Book Third Party Responses

Tell Google Assistant - Talk to Discovered Book
Say Third Party Responses

When asked about brands on voice, brands are the last to answer branded questions. Third parties are trusted more for the answer. In many cases, when there is a voice answer, it is often provided by a third party, not by the brand. Since each voice assistant platform has its own process to find answers, the voice search engines often don't turn to brand pages for the answer. 5 of the 5 voice platforms are relying heavily on Wikipedia as a source of voice answers.

Voicebot.ai, Voice Assistant SEO Report For Brands

Open Discovered Book Shopping Responses

Click to enlarge

Preface

13. Shopping Responses

Open Discovered Book Shopping Responses

Tell Google Assistant - Talk to Discovered Book
Say Shopping Responses

When asked "Where to Purchase a brand or product?"  on voice. Answers were shocking! When shoppers ask voice where to purchase, the results may surprise you. On all 5 voice platforms, the brand is used less than 10% of the time. On Google, the Local Knowledge Graph (Google My Business, Google Shopping connected to geo and inventory) is leading the pack. 80%-100% of the time on Alexa, Samsung, and Apple results in no response or an error.

Voicebot.ai, Voice Assistant SEO Report For Brands

Open Discovered Book Business Investments in Voice

Click to enlarge

Preface

14. Business Investments in Voice

Open Discovered Book Business Investments in Voice

Tell Google Assistant - Talk to Discovered Book
Say Business Investments in Voice

A recent Adobe survey found that 91% of business decision makers invest in voice today and voice commerce is the top objective of nearly half of them. With more than 3.25 billion active voice-assisted devices (between smartphones and smart speakers) in use today and an estimated 8 billion by 2023, brands can't afford to wait and see any longer.

Talk to Discovered Book Daily Voice Habits
Preface

15. Daily Voice Habits

Talk to Discovered Book Daily Voice Habits

Tell Google Assistant - Talk to Discovered Book
Say Daily Voice Habits

Voice spans all ages, demographics, and socioeconomic groups. Everyone who can speak can use voice. Even though adoption is being led by 18- to 24-year-olds, the Baby Boomers have the highest daily usage.

Talk to Discovered Book Purchased on Voice

Click to enlarge

Preface

16. Purchased on Voice

Talk to Discovered Book Purchased on Voice

Tell Google Assistant - Talk to Discovered Book
Say Purchased on Voice

Although voice is a fairly new channel, people are actively making purchases today and more people are considering making future purchases on voice. PwC, Prepare for the Voice Revolution Report

Talk to Discovered Book Direct to Consumers
Preface

17. Direct to Consumers

Talk to Discovered Book Direct to Consumers

Tell Google Assistant - Talk to Discovered Book
Say Direct to Consumers

40% of consumer brands sell direct to customers. According to the Grocery Manufacturers Association with PWC, at least 40% of consumer brands sell direct to customers in some manner. Many brands are trying to figure out how to grow this business as rapidly as possible. There is immense value in having a direct to consumer channel that you can create and own the shopper conversation.

PwC Global Insights, It’s time for a consumer-centred metric: introducing ‘Return on Experience’ Report

Talk to Discovered Book Return on Experience

Click to enlarge

Preface

18. Return on Experience

Talk to Discovered Book Return on Experience

Tell Google Assistant - Talk to Discovered Book
Say Return on Experience

Almost 1/3 consumers buy weekly or more frequently. Shopping across multi-digital channels is becoming the norm for consumers. This behavior pattern continues to climb as people begin to place more trust in voice, the chances to provide less friction on the buying journey, with a completely hands free buying experience, provides another channel to serve your consumers.

PwC Global Insights, It’s time for a consumer-centred metric: introducing ‘Return on Experience’ Report

Talk to Discovered Book Nike's Direct Play
Preface

19. Nike's Direct Play

Talk to Discovered Book Nike's Direct Play

Tell Google Assistant - Talk to Discovered Book
Say Nike's Direct Play

Nike's shift to focus on Direct-to-consumer channel. Nike has been very clear that they intend to grow their direct-to-consumer business and that has been the focus. Nike announced they want to grow their channel by 250% to a $16 billion market in the next five years. In 2016, nearly a quarter of Nike’s total sales were generated through such channels.

Phalguni Soni, "Prospects Look Upbeat for Nike's Direct-to-Consumer Channel Stores," Market Realist

Talk to Discovered Book Amazons Mobile Ads
Preface

20. Amazon's Mobile Ads

Talk to Discovered Book Amazons Mobile Ads

Tell Google Assistant - Talk to Discovered Book
Say Amazon's Mobile Ads

Amazon is testing ads to voice skills in product searches and Google is testing ads on Google assistant results. Amazon is beginning to test the waters with mobile ads too, potentially posing a huge threat to Google and Facebook. Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 percent of all online sales in the US. Amazon’s digital advertising market share will grow to 8.8 percent this year from 6.8 percent in 2018, according to EMarketer Inc. Market-leader Google could see its share slip to 37.2 percent from 38.2 percent.

Spencer Soper, Amazon to Launch Mobile Ads, in a Threat to Google and Facebook, Bloomberg

Looking for something else?

Too much info?  Not enough info? Something else?