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Brand Innovation Cases

209. Retail as the Media

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People might spend 30 seconds flipping through a magazine, which can only partially tell the story of the brand. The Story team and store gets paid to tell the stories for the brands. Macy’s acquired Story in April 2018 and you can read about what she and Macy’s are up to with their new “community retail” play.

Crain's New York Business

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